I have judged at the UK Digital Experience Awards every year since it has started and I am still amazed each year with the amount of time and effort that is put in to, not only the entries and presentations by the finalists, but also by the organisers of the event to make sure that it runs smoothly. Yet again, this was a really great event, which gave some of the more well known and favourite brands, as well as new and upcoming organisations, the chance to showcase their digital propositions and the reasons why they thought themselves to be worthy winners of various different categories. See the finalists and categories here.
The event was held at the prestigious Riverbank Park Plaza in London, with the morning spent judging the second half of the entries, which was the presentations. The first half of the judging involved assessing written entries prior to the awards ceremony. This year I was part of the panel judging the Digital Innovation (The Next Level) category.
Our category had a variety of different types of entries, which included a new and updated banking app from Nationwide, to a revolutionary app to engage new and potential customers from Teviot Creative Ltd, a wonderful insight in to the Webhelp and Shop Direct partnership and their work in driving digital customer communication, and last but not least, a new service proposition from Wealthify.com, who have created a website and made personal investing much more accessible for everybody.
Wealthify.com were the worthy winners, and I would urge you to take a look at their website. They saw their gap in the market, and they built a digital platform which makes a usually very complex and complicated, time and money consuming process, very straight forward, much appealing to their target audience. Webhelp in partnership with Shop Direct scooped the silver award, with some very impressive business results to boast.
The overall winners were Gate One, who in addition to winning overall and by using their ripple effect methodology, also scooped three other awards (Best Business Transformation, Digital CX Innovation – Creative Thinking and Not For Profit). You can see winners and runners up of all of the categories here.
Many congratulations to all of the finalists and winners!
It was a pleasure to see again the Founder & Chairman of the ‘Experience’ series of events, Awards International, Don Hales. As well as Neil Copping, General Manager, and Lisa Bailey, Judging Process & Recruitment Manager. The team at Awards International always make everybody feel so welcome. They are very swan-like on the day, poised and calm above the surface, however, underneath I am sure that they were frantically swimming away to make sure that everybody taking part gained the very most out of their day.
Were you lucky enough to be one of the finalists at this years’ UK Digital Experience Awards? What is the story behind your journey? It would be great to hear from you.
If you would like to speak with me about your career, or your digital and customer experience strategy, you can contact me on:
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Hannah-Louise Cox is a Senior Recruitment Consultant at Douglas Jackson specialising in recruiting executive level and senior management appointments across Customer Contact, Digital and Customer Experience.
Hiring effective and experienced talent within Customer Experience and Digital Contact Channels is something that Douglas Jackson has been working in partnership with many leading, forward thinking businesses and brands for the last 10 years. We have an extremely strong network of Interim Executives and Permanent Senior Leaders; Exec Board, Director, Heads of Department and Managers within Customer Strategy, Customer Experience, Digital Experience, Customer Service and Customer Contact.