It was pleasure, as always, to be a part of this years’ Digital Experience Awards at the Riverbank Park Plaza, London, and to chair the judges’ panel for the ‘Best use of digital to improve customer experience’ category.
There were a wide array of types of entries in the category that I judged, ranging from a superb social media strategy and service delivery via social by Direct Line Group, to a new digital fast track credit authorisation system from Black Horse. Direct Line Group scooped the winning gold Award, with Black Horse coming in as runners up and taking away the silver Award.
Barclays Premier had a great offering for their customers with a very easy to use ‘in app’ experience on their ‘rewards’ programme. Inchcape – wow! If you are looking to purchase a new car then I would certainly recommend visiting their new websites! RS Components had gone through huge transformation and implemented a new internally and externally facing digital system, streamlining the customer experience massively.
We had categories for specific industry sectors and then for various disciplines. The London Air Ambulance, were literally helping save lives with the development of their new app in the Charity/Not For Profit Sector. Yotel, an emerging new brand created by the founder of Yo Sushi, offers a tailored, affordable, compact and luxury hotel/hub experience. Digital developments in video chat featured in the entries from Nationwide and DFS, with both picking up awards for innovations in this area.
There were 17 winners overall, with 17 runners up, you can see a full list and view the winners here
The overall digital experience winner award went to DFS!
Yes, people do buy sofas at 2am in the morning! A seamless online experience is always sought after by the ever demanding customer.
This year the event was shared with the Customer Service Training Network Awards. We wish the founder of the CSTN, Don Hales, a very speedy recovery, and hope to see him out and about soon!
The overall winner of the Customer Service Training Awards 2015 went to Metro Bank.
WELL DONE TO ALL THE WINNERS!
Did your team participate at this years’ Digital Experience Awards, or Customer Service Training Awards? What were your thoughts and comments on the event?
Perhaps digital is something that is new to your organisation and you are looking to be brave and enter next year?
Whether you have a story to tell, or some inspiration to share, then I would be glad to hear from you! Please feel free to comment below…
Alternatively, if you would like to speak with me about your career, or your digital and customer experience strategy, you can contact me on:
Tel: 0345 620 8668, Mobile: 07951 438538, e-mail: email@example.com
Hannah-Louise Cox is a Senior Recruitment Consultant at Douglas Jackson specialising in recruiting executive level and senior management appointments across Customer Contact, Digital and Customer Experience.