Top Tips for a Successful Interview Preparation

This subject, alongside CV Advice, is where the team at Douglas Jackson  spend a great deal of time, helping and supporting our customers (candidates) to prepare for that potentially, life changing meeting.  Here we we share our Top-Tips for a Successful Interview Preparation.

Be Prepared - Top Tips for A successful Interview Preparation Douglas Jackson Recruitment


Please remember this is not an exhaustive guide and you can never be over prepared. If there is anything you think would be helpful to yourself for this interview outside of this guide, please incorporate this as well and let us know, we would like to include this for future applicants.


  • Make sure you understand what the job is and what the company is all about. Not just the name of the brand, or, job title;  What does the business really do, where does the role sit within the business? Who does the role report into and what is the ultimate contribution this position is going to be making in the business?

Proper Research of the company and the role = good interview preparation

Do your research into the business – I am sure many of you will have seen the Selfridge/Sellfridges picture above, don’t always assume you know the business you are going to see –  what is the history of the business, what are they doing now and where are they planning on going?

  • Make sure you have read the job description thoroughly and any other literature you have been sent, or can find online.
  • Who are their main competitors – what makes them different and why would you want to work for them?
  • What is the style of the interview? Always prepare for the worst, or most difficult interview, even if you have been told it is just an informal meeting, you don’t want to be caught out.


If you prepare for interviews expecting a through competency based interview, focussed around the key skills and objectives of each role, this will hopefully give you a strong foundation to have relevant examples/ achievements for most interview scenarios.  These will also hopefully then be specific to this role, allowing you to bring them in to the conversation and discuss at any stage.

Interview Questions - how best to deal with Competency based interviews

Using the STAR response to answer competency based questions will help you position how you were most effective:

S. Situation – who were you working for? What was the structure of the       team? How did/do you fit into that team

T. Task – what is the task/challenge? What was the scope and desired results? Was it BAU, or project based

A. Actions – what did you personally do to contribute, deploy, implement towards the task

R. Results – what was the end result? Was this positive? If it was a bad result why this was and what was learnt/implemented so it doesn’t happen again?


If a test is involved and many organisations do now incorporate some form of testing into their interview process, you can also prepare for these.


Verbal Numerical and Psychometric Testing Preparation

Considering that for some of us, it may have been some time since we have been in an exam room, taking some time out to practice in a quiet, timed environment, could make the difference between a pass, or, fail if testing results are used as a selection criteria. Test conditions make the best of us nervous and we frequently see top performers doing poorly in these.  You may know you have the skills but you also need to be confident showing this within a finite amount of time in test conditions, so don’t take these for granted.

For Verbal and Numerical testing, SHL Tests, now CEB SHL Talent Measurement, are widely used and helpfully have practice tests available.

There are some additional Psychometric and Personality testing here.


  • Who is interviewing you? Do your research into where they came from, what they do now and what their achievements are. Information like this is very often available on company news pages, or, individual social media profiles such as  LinkedIn.  Industry specific articles and a good old fashioned google search will go a good way to giving you some additional information like this.

Who Is Interviewing you - top Interview Tips from Douglas Jackson Recruitment

Knowing a little bit about the person, their background and possible interests can help you feel more at ease, after all they are a person just like you!  As we all like to talk about ourselves, don’t be afraid to ask about them these type of questions. If  you have seen something in your research, it is never a bad thing to discuss their achievements and interests both in and out of work (where appropriate, you don’t want to embarrass, or make them feel uncomfortable), to help you build a rapport and that personal connection.


  • Your personality, your likes, dislikes, as well as examples of previous work, awards and achievements are what will help you stand out. Bringing previous examples of your work, or accolades, if appropriate, or, talking about your commitment to an interest, goes a long way to demonstrating your skills and personality, it can also create a great talking point should there be a lull, or, opportunity to do so during the interview.
  • However, be cautious not to bring in sensitive information about your current / previous employers when doing this.  You also need to gauge the reaction of your interviewer, as there is nothing worse than launching into a 20 minute presentation, or, passionate pitch on a subject of your choosing if it means you lose your audience.

Captivate your audience - effective interviewing techniques


Think about what you would need to know in order to be able to assess and potentially accept a position there. Interviews are a two way process and you too need to drill down to understand the true picture, potential challenges and opportunities etc.

Based on all of your preparation to this point, put together a good list of questions you will want answered when your chance arises.   Have more than two, or, three, as inevitably some of your questions may be answered throughout the interview and having some well thought out questions show that you are giving this role serious consideration.

This is NOT the time to bring up money, however, should this be discussed by your interviewers be completely open about what your current salary and benefits are, as well as your expectations moving forward, also be prepared to give a good justification of this when asked.


  • Finally just relax!  Yes prepare as much as you can, however, the night before make sure you know where you are going and what you want to say and get a good nights sleep. Try and have a stress free morning on the day of the interview and plan in extra travel time to arrive at least 15 minutes early to ensure you are not rushing to get there and can enter the interview relaxed, prepared and on time.

Good Luck

If you have any interview tips or advice, or would like to share your interview experiences, then please do comment here.

If you need any help, or, support then you can contact the team at: 0345 620 9720, or


About Douglas Jackson Diverse Impactful Leadership

A high-end retained executive search firm exclusively focused on consumer centric business, delivering high performance, diverse, impactful leadership. Top CEO/C-Suite, Board Executive Search – Inclusion/Diversity for Digitally Native Brands E-Commerce, Insuretech, Fintech, Fast Growth and Transformation. Operations, Revenue, Product, Digital, Data, Customer, Strategy, Planning. What challenges, or goals do you have right now? Talent is everything. The talent you surround yourself with is everything. The talent that leads your business and your people is everything. High performance talent is what makes you and your business exceptional/extraordinary… When Exceptional Leadership Matters...A brand you can trust. A truly consultative approach. Dedicated to working in partnership to achieve the right outcome.
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1 Response to Top Tips for a Successful Interview Preparation

  1. Pingback: 4 Key Learnings from The Job Interview | Douglas Jackson Executive Recruitment Consultants for Call Centres & Customer Services

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