Social Recruitment – The End Of The World As We Know It?

As with most years, there have been a deluge of articles posted already in 2013 making many predictions as to the trends, factors and challenges of the year ahead.  Of these, there have been a great number from recruiters and industry professionals discussing, pre-dominantly LinkedIn, and the demise, or, future of the recruitment industry in this social world. 

Social Recruitment The End of Recruitment World as We Know It

You can see two such articles  listed here from Lior Shamir; Recruiters your days are numbered  and the other, with a slightly different view from Adrian Kinnersley; Why Linkedin will never kill the professional recruitment industry.

Social Recruitment The End of the World as We Know it Recruiters toolsHere at Douglas Jackson, we have seen a great deal of change in our recruitment lives.  Some of our consultants have personally been in recruitment almost 20 years and back in the day (oh yes it is some way back…..), the only tools a recruiter had, or needed were a phone, a directory and a box of index cards……… how things have changed!

Over the last 20 years many predictions have been made that have charted the end of recruitment consultancies, but, none of them have led to the end of the world as we know it just yet.  However, all of the subjects that led to these articles and predictions; the Internet, Applicant Tracking Systems, Recruitment Process Outsourcing, In-House Recruitment Teams, Job Boards and now Social Recruitment, have all seen significant changes in the recruitment landscape and good quality recruiters have had to adapt and change to continue to provide the very best service and solutions to their customers.

A good recruiter has to continue to learn and evolve, adding to their skills and kit bag every channel, tool and system they can, that will ultimately Social Recruitment The End of the World as We Know it recruiters solutions and toolshelp them seek out that one perfect candidate.  After all, the recruiter should be the specialist and person who can offer the very best service and solution to their customers, to do this they need to embrace all avenues and routes to market, not just one.  As a specialist recruiter, no matter how big your advertising budget, your LinkedIn network and your database, we know that each assignment requires a brand new search and we rely on our many years of experience, relationships forged, network built, recommendations gained and contacts made across all channels, to seek out the best talent available for each of our assignments.

So, will LinkedIn drive out recruiters? Our personal opinion is no!  Of the candidates Douglas Jackson placed in 2012 only 54% of them had LinkedIn profiles at that time.  As with any database, or, portal that attracts, or, accesses job seekers, unless 100% of your potential audience are found in this place, there will always be a case for an alternative solution. There is no doubt that the use of social media continues to grow, this then leads to the question, ‘what about the competition?’  As more employers are directly contacting potentially passive candidates, do you know how you will differentiate your role to those of your competitors in attracting the attention and ear of that sought after individual?

Good, quality recruitment takes time, it is hard work and a challenging role at the best of times, as good people with specific skills and talents are still hard to find.  Tools and technologies will never be able to replace the most important part of recruitment, which is ‘people’ and it is people and these relationships which ultimately allow recruitment and recruiters to succeed.

If you are finding your usual avenues to market, or, direct hire solutions have not delivered you the most suitable candidate for that business critical position then why not give us a call and see how Douglas Jackson can help you source and recruit your next talented professional.

What do you think of Social Recruitment? We would welcome your experiences, thoughts and ideas, please do get in touch or leave your comments here.

You can contact us on 0845 620 9720, or by email:

About Douglas Jackson Executive Search and Recruitment Consultants

Douglas Jackson are an Executive Search and Independent Recruitment Consultancy offering professional executive recruitment and managerial appointments on a permanent and fixed term contract basis. We work with customer and experience focussed organisations, who want to develop, or, improve their operation, sales, strategy, service, experience, or success. We recruit for Chief Customer Officer, Director, Head of Department, Manager and skilled strategists for; Customer Service, Customer Experience, Customer Contact, Resource Planning, Operations, Strategy, Insight, Analytics, Sales, Success, CRM, Data, Programmes, Transformation, Continuous Improvement, and Contact Centre. We work in partnership with our customers across the UK and internationally, many of whom are FTSE 100, blue-chip brands but also challenger, fintech and start-up organisations, to design, develop, deliver and manage your Customer strategy. Revolutionise your Recruitment and Retention of New Hires. Douglas Jackson Search takes the guesswork out of your hiring. Sourcing Exceptional Talent….Define your Customer Strategy. Lead your Operations. Design your Customer Experience. Direct your Digital and Customer Contact. Transform your functions. Develop your Customer Insight. Manage your Data/CRM, Deliver your Sales and Customer Success. Differentiate your business and brand.
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4 Responses to Social Recruitment – The End Of The World As We Know It?

  1. enigmapeople says:

    Social tools are exactly that – a tool to HELP recruit. But nobody can employ the ideal candidate, every time they need one, simply with LinkedIn/Twitter/Facebook. But of course recruiters do absolutely need to learn how to use these websites to stay on top of the recruitment game!


  2. Having fallen into IS mainframe world at Atari and staying current in many aspects of tech I just don’t ‘get’ social media. Rephrase; As a relatively intelligent semi educated denizen of silicon valley the social media hype baffles me. Lastly, prior to blond zone landing, what in the world is Social Recruitment? Did not that experiment end in 1991 after 73 years with whimper.


    • Thank you for your comments Martin. We are sure many people, even some of our consultants will agree with you on the ‘social media hype’. Social Recruitment is what the recruitment industry is calling the use of social media to interact with and attract talent. Some organisations have had a great deal of success through this route, you might want to have a look at this link which details the UPS social recruitment journey Ultimately, it is about finding and engaging with individuals where they like to hang out and as we all know there are many people on various social sites, including us Martin, as we are now communicating across one of our social media channels…


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